Press Releases:
2007 / 2005 / 2004 / 2003 / 2002
Company History / Company Profile / Contact Info
November 30, 2007
Sierra Trading Post Announces Launch of Barn Burner Videos
CHEYENNE, Wyo. – Sierra Trading Post® has announced the launch of the new Barn Burner Videos on its Web site, SierraTradingPost.com.
The videos display products labeled as “Barn Burners” which are so named due to low pricing and limited quantities. Each day (sometimes multiple times in a day) the merchandise is updated and new videos are available for viewing.
In addition to highlighting discounted merchandise, the videos contain information on topics like layering, finding the correct shoe size, hiking and more.
“We’re excited to push the deal-of-the-day concept into the video world,” said Marc Angelo, Online Marketing Manager. “This enhanced presentation adds another dimension to our products and enables our customers to make more informed purchase decisions.”
Customers can view the Barn Burners at SierraTradingPost.com/barnburners
About Sierra Trading Post
Owner Keith Richardson founded Sierra Trading Post in 1986 in Reno, Nev. The company purchases name-brand overstocks and closeouts and passes savings on to its customers—selling dress, casual and outdoor clothing, footwear, home furnishings, accessories, and gear at savings of 35 to 70%. Sierra Trading Post is a top 100 Internet retailer and a top 100 direct marketer.
Sierra Trading Post is headquartered in Cheyenne and employs more than 800 people and mails over 50 million catalogs a year in the United States.
March 22 , 2007
Sierra Trading Post announces release of Running Shoe Fit Guide.
CHEYENNE, Wyo. – Sierra Trading Post® announced Wednesday that it is offering “The Running Shoe Fit Guide” on its website at: http://www.sierratradingpost.com/lp2/shoe-guide.html.
The guide provides information to online shoppers trying to choose an appropriate running shoe without the benefit of trying one on. It defines arch types and degrees of pronation (a term used to describe the normal motion of the foot as it rolls slightly inward through the foot strike), and explains how these factors can affect the choice of a proper running shoe.
Sierra Trading Post’s “Running Shoe Fit Guide” also illustrates the best method of shoe lacing based on foot type and offers tips from experienced runners.
About Sierra Trading Post
Owner Keith Richardson founded Sierra Trading Post® in 1986 in Reno, Nev. The company purchases name-brand overstocks and closeouts and passes savings on to its customers—selling dress, casual and outdoor clothing, footwear, home furnishings, accessories, and gear at savings of 35 to 70 percent.
February 9 , 2007
Sierra Trading Post announces Grand Opening of new Sierra Trading Post Outlet Store in Meridian, ID.
MERIDIAN, Ida. – Sierra Trading Post® announced Friday that the new Sierra Trading Post Outlet Store, located at 530 E. Sonata Lane in Meridian, has scheduled its Grand Opening over President’s Day weekend, February 16-19, 2007.
The 25,000 square foot store will offer name-brand apparel and outdoor gear for the entire family at savings of 35-70%.
The History of Sierra Trading Post
Owner Keith Richardson founded Sierra Trading Post in 1986 in Reno, Nev. The company purchases overstocks and closeouts and passes savings on to its customers, selling dress, casual and outdoor clothing, footwear, home furnishings, accessories and gear at savings of 35-70%.
Sierra Trading Post is headquartered in Cheyenne and employs more than 700 people and mails nearly 60 million catalogs a year in the United States.
The company currently works with more than 1000 vendors who look to Sierra Trading Post first when they have closeouts to sell. Among the vendors are Columbia, The North Face, Merrell, Rockport, Carhartt, Ex Officio, New Balance, Patagonia, Timberland, Ecco, Oakley, Mountain Hardwear and Birkenstock.
Sierra Trading Post offers its products through three convenient channels: retail, mail order catalog and an online store, SierraTradingPost.com.
There are two customer service call centers located in Cheyenne and Cody, Wyo. with more than 200 telephone representatives handling up to 200,000 calls monthly – 90% of these calls are answered within 30 seconds.
The company has four retail stores located in Reno, Nev., Cheyenne and Cody, Wyo. and Meridian, Ida.
January 31, 2007
Sierra Trading Post announces release of MyUpdates
CHEYENNE, Wyo. – Sierra Trading Post® announced Wednesday that they are offering a new email messaging program called “MyUpdates,” which will enhance the customer’s online shopping experience at SierraTradingPost.com.
Customers who sign up for “MyUpdates” receive emails from Sierra Trading Post with their favorite new products and brands the moment they are available on the Sierra Trading Post Web site. “MyUpdates” allows a customer to scan only those products they are looking for and purchase them before limited quantities are sold out.
To sign up, customers can visit SierraTradingPost.com and select from their favorite categories (hiking, climbing, skiing, fishing, hunting, etc.) and brands including Marmot, Merrell, Lowe Alpine, Teva, Columbia Sportswear and more.
About Sierra Trading Post
Owner Keith Richardson founded Sierra Trading Post in 1986 in Reno, Nev. The company purchases overstocks and closeouts and passes savings on to its customers, selling dress, casual and outdoor clothing, footwear, home furnishings, accessories and gear at savings of 35-70%.
Sierra Trading Post is headquartered in Cheyenne and employs more than 700 people and mails over 50 million catalogs a year in the United States.
The company currently works with more than 1,000 vendors who look to Sierra Trading Post first when they have closeouts to sell. Among the vendors are The North Face, Rockport, Carhartt, Ex Officio, New Balance, Patagonia, Timberland, Ecco, Oakley, Mountain Hardwear and Birkenstock.
Sierra Trading Post offers its products through three convenient channels: retail, mail order catalog and an online store, SierraTradingPost.com.
There are two customer service call centers located in Cheyenne and Cody, Wyo. with more than 200 telephone representatives handling up to 200,000 calls monthly – 90% of these calls are answered within 30 seconds.
The company has four retail stores located in Reno, Nev., Cheyenne and Cody, Wyo. and Meridian, Ida.